It’s time to think outside “the box” when it comes to WordPress

syn·the·sis noun:
1. The combination of two or more elements that together form something completely new and unique.
2. A combination that forms a coherent system or approach.

It may be cliché, but that doesn’t make it false – when it comes to WordPress hosting, being inside the typical server “box” is bad news.

Really great WordPress hosting is carefully controlled and optimized to a certain set of conditions. Those conditions are based on the particular CMS and the particular website, not the hosting company’s quarterly profit targets.

Plus, without content that’s optimized for your audience, you get no traffic, search engine rankings, leads, or sales. What’s the point of our superfast page load times, stellar security, and expert support if no one sees your site?

Okay, you get it … now you want details. Here’s how Synthesis delivers a unique online publishing combination for WordPress:

1Superior uptime and page load speed

99.9%
uptime

When sites move to Synthesis and our efficient NGINX architecture, they experience radically improved performance (here’s how) — sustaining twice the traffic while consuming about 1/8th of the resources.

How? The answer is our minimalist hosting stack – specifically configured for WordPress and its unique hosting demands.

Even our Starter plans handle a heavy load compared to inefficiently configured dedicated boxes from other hosts. And that only increases with each step up.

In fact, you might say that we designed Synthesis with your site visitors in mind.

Our stack maximizes speed for front-end pages and is able to scale when spikes come. We do this by using technology and configurations (NGINX, APC, PHP-FPM) once available only to those with extreme technical skills and mammoth budgets.

Some of you may be wondering if we support emerging protocols like Google’s SPDY. The answer is yes, we do – because we built our architecture in a way that allows for it, while most on the managed WordPress space did not.

Others of you don’t even know what those acronyms mean. Don’t worry.

Synthesis is designed so you don’t have to understand acronyms and technical gobbledygook to get world-class performance when your content attracts the attention you’re after. The point is, your site will be up and available more, and your pages will load faster than ever.

We run our own high-traffic, mission-critical Copyblogger Media websites on these exact configurations … because they work.

See Plans & Pricing

2Keyword and social media research

keywords
content marketing
copywriting
email marketing
landing pages

Identify the topics that matter to your target audience, and the exact language they use when discussing and searching – directly from your WordPress admin panel.

  • Perform topical keyword research to discover the foundational content that will support your entire content marketing strategy, and keep it quickly available for reference when you need to optimize pages or expand your editorial focus.

  • Discover new content ideas direct from your intended audience based on semantic and related topical phrases you may not have initially considered.

  • Compare the popularity of a variety of relevant topical phrases at a glance, giving you instant insight regarding what people are searching for in the search engines and discussing in social media.

  • Expedite your competitive research with our proprietary method for determining the amount of content already out there that is optimized for certain terms, so you’ll always know what level of competition you’ll face if you want to earn authority for a given search term.

  • Ensure your content is optimized for sharing with social media intelligence from our Social Research function. Pulling from both Twitter and Google+, we offer you real-time conversation and sharing related to the terms you’re targeting.

  • Eliminate the hassle of checking multiple sites for historic trend data about your keyword. The Synthesis research feature brings it all together with integrated Google Insights information, letting you see how interest has waxed and waned over time from within the WordPress window.

  • Obtain important demographic and search volume data for any term with a single click. The Synthesis research feature allows you to drill down into specific search terms, bringing together details that will help you develop informed targets and drive your content straight to them.

See Plans & Pricing

3Enhanced security defenses

In the real world, the same things that drive performance are complemented by smart security measures. And yet, you don’t want someone mandating your plugin decisions (which is becoming rampant in the WordPress hosting space).

What you want is rock-solid front-line defenses and smart advice so you can make the right decisions for your unique needs.

Our architecture is designed to maximize security and performance, while providing flexibility for business owners to ultimately make their own real-world decisions. We follow through with proactive monitoring, patching, and constantly evolving innovation to stay one step ahead of the bad guys.

Here’s our four-tiered approach:

1

Our audited, locked-down configurations protect you without hindering your publishing productivity.

3

Our exclusive Synthesis Security software proactively blocks hack attempts without hindering performance or subjecting your visitors to obnoxious false positives.

2

Our network-level DOS/DDOS protection gives you peace of mind when some jerk tries to use a common attack to make you lose uptime and money.

4

Smart pattern analysis protection from brute-force logins and cross-scripting attacks, without false positives.

Smart WordPress publishers don’t take chances with security.
We certainly don’t with our own sites.

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4Content and website optimization

You get step-by-step on-page optimization advice, plus content development guidance that builds site authority and helps your pages rank well – directly from your WordPress admin panel.

  • On-page optimization that’s “just right,” social sharing signals, and natural, authoritative links are vital for prime search engine rankings in the post-Panda, post-Penguin era. But they’re not enough.

  • Additionally, the overall content focus of your site also influences whether you’ll rank well for a particular topical phrase.

  • Forget worrying about “over-optimizing” your on-page content. Starting with your natural reader-focused content, our optimization technology tells you exactly how to gently tweak your content so search engines will view it as ideally relevant for your target topical words and phrases.

  • See via a graphical matrix exactly how your overall site content stacks up when trying to rank for target keywords. This gives you pinpoint data that allows you to adjust and optimize your go-forward content development strategy in a way that achieves your business objectives.

  • Get prospects in the door and keep them on your site longer, deliver better usability to site visitors, and maximize another valuable signal (time on site) for search engines. Scribe for Synthesis makes this easy by quickly identifying the most authoritative, relevant pages on your site, which empowers you to easily provide a better user experience and boost page authority.

  • Automatically identify additional topical terms and phrases based on each specific piece of content you analyze, which gives you an expanded editorial snapshot of the topics and language that are important to your intended audience.

  • Add semantically relevant tags with just a click. This feature can even help publishers make more money with contextual ads by making your content more relevant.

See Plans & Pricing

5Influencer
outreach tools

Discover who else has the audience you want to reach, and the best ways to establish relationships and content alliances – directly from your WordPress admin panel.

  • Identify authoritative social media users and high-ranking sites in your editorial space, see how your intended audience responds to their content, and use these data points to grow your own readership and site authority.

  • Build your site’s authority through guest writing and other strategic alliances with sites that rank, and know up-front the likely level of relationship building involved. Our Site Score technology gives you a fast way to gauge the degree of difficulty in obtaining connections for the term selected.

  • Eliminate lengthy research sessions by grabbing contact information for the most authoritative sites with a single click, so you can quickly identify smart potential partners.

  • Establish yourself and your writers as powerful authorities with strong Google authorship by quickly finding and researching the right content-contribution opportunities and promotional partners.

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6Site Sensor uptime monitoring

Is your website up? More importantly, are search engines and subscribers receiving your content? If you are a content publisher, you need to know. But unless you are actually on the site, how do you know?

With Site Sensor, that’s how.

Site Sensor offers the standard uptime checks you’d expect from a website monitoring service. For content publishers, Site Sensor also provides checks on a few things you wouldn’t expect.

These include content keyword checks and WordPress-specific website monitoring including the freshness of your main RSS feed and XML Sitemap. And you can do it all from our iPhone app in addition to the Synthesis web interface.

Site Sensor provides both technical and content specific perpetual checks so that you can free your mind from worry. If you don’t have an alert, you don’t need to worry.

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7Support from real online publishers

You’re creating content to attract attention and traffic. What if you actually succeed?

What if some social media big shot tweets your content, or a major website links to you and your site goes down in flames? You’ll look like an amateur, to the extent anyone can see you at all (which would be not at all).

We understand this because we’ve made all the mistakes while building multiple high-traffic business websites for ourselves, way before we ever got in the hosting business (unlike just about every hosting company you can name – who have zero high-traffic publishing experience).

Synthesis was created as an in-house necessity by the internet entrepreneurs, professional bloggers, and maniacal WordPress and Linux gearheads of Copyblogger Media. We eat, sleep, and breathe web traffic.

Now, we’re here for you with real-world solutions, business-class support, and practical advice. This is why Synthesis is the ideal WordPress solution for the people with websites that mean business.

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