The history of online business is filled with inspiring success stories:
- The passion project that turns into a full-time gig.
- The lone WordPress theme designer who created a unique product and turned it into a profitable business.
- The (formerly) single-author blog that used smart content marketing to grow into a multi-million dollar software and education company.
The history of business online is also filled with stories of failure due to ill-conceived strategy, lack of resolve, or an inability to execute and adapt.
If you follow Copyblogger, you already have a theoretical understanding of how the combination of content marketing and great design can make all the difference in your success online. The next step is putting those principles into production.
That’s what we we’ll be helping you do here at the Synthesis blog.
On a regular basis, we’ll provide strategy, advice, and tutorials to help you thrive in executing your web strategy in an actual production environment.
Which Internet Type are You?
The Internet functions due to an assortment of technologies that work together.
It thrives, evolves, and continues to experience explosive growth because human beings take that technology base and build on it, create with it, and consume from it.
When we look at the landscape of online business, we see two simple classifications of people or roles — because some people can fit both: conductors and designer/developers.
1. The Conductors
Simply put, conductors are the ones who conduct business online.
They are the driving force behind content on the Internet, and content is the driving force behind every monetary and non-monetary transaction that takes place.
Conductors start with a personal or commercial goal and use the Internet as a vehicle to achieve it.
Their activities include:
- Creating and publishing content of various types
- Engaging in social conversation and promoting the content of others
- Guiding teams of people and contractors, which can include other content creators and designer/developers
These folks may not know how all of the bits and pieces work together on the back end, but they know what the end result needs to look like to drive business.
2. The Developers
Developers (a classification that includes designers) are responsible for creating the back-end functionality and front-end design and user experience that conductors use to drive business.
Unlike conductors, who have building blocks to start with, designers and developers are capable of turning an empty text document into magic.
Their activities include:
- Developing or customizing a content management system.
- Creating a design framework and the tools to make it easily pliable.
- Using technological know how to add efficiencies to web interactions.
Whatever the activity, the output is a program or design or solution that engages human beings and allows conductors to do their work.
The Single Goal of the Synthesis Blog
Some posts here at Synthesis blog will be geared towards one of these two groups specifically, and some will be geared towards both.
Our objective though, is to help all of our customers get the most of their hosting by providing professional, useable advice, specific to the production environment.
We will gather topics from:
- Our experience
- Timely developments in the industry
- The very help desk you submit your questions to
This blog will give us the opportunity to share with you what we’ve learned over the years as both conductors and developers, as well what we learn daily by completely managing the hosting of some of the web’s most successful online businesses.
Most importantly, it’s one more opportunity for us to help make your online venture a success.
So, how can you get the most out of your serious WordPress hosting? By signing up to grab the email updates for the Synthesis blog. Drop your email address in the form below (no spam, no charge), and we’ll take care of the rest …